Question 1

What does telemarketing cost for mechanical engineering?

Accepted Answer

The price depends on how hard your target group is to reach, how large your target customers are and at what pace you need meetings. A component supplier with regional mid-sized customers needs a different solution than a plant engineering firm addressing decision-makers in corporate groups. That is why there is no price list here. In the configurator you answer a few questions about your sales, and we put together your individual sales solution with the matching terms.

Question 2

Is cold calling in B2B allowed at all?

Accepted Answer

Yes, under clear conditions. Under Section 7 (2) no. 1 of the German Unfair Competition Act, telephone advertising towards consumers is only permitted with prior explicit consent; towards other market participants, that is companies, at least presumed consent is sufficient. That can be assumed where your offer has an objective connection to the business of the person called. The GDPR applies additionally to processing the contact data. We work exclusively in B2B and document every contact traceably.

Question 3

Do your callers really reach technical decision-makers?

Accepted Answer

In the evaluated campaigns, more than 80 percent of the meetings took place with managing directors or heads of sales. In machinery, technical management comes on top of that. What matters is the preparation: whoever can name on the phone what the matter is about technically gets put through. Whoever asks for the person responsible for procurement does not.

Question 4

How do I know a meeting is qualified?

Accepted Answer

Because the right decision-maker was reached, your offer was presented to them, real interest was created in the conversation, and the meeting meets the parameters we defined with you up front, such as company size or region. We do not forecast a decision date and we do not run a needs analysis; that is your conversation. With every meeting you get call notes showing who was spoken to about what.

Question 5

How long does it take until the first meetings?

Accepted Answer

Before the first call there is an onboarding with target definition, target account list and an industry-specific script. Then the campaign starts. First meetings usually come up within the first weeks, but a reliable judgement of a campaign only emerges over several months, because in plant engineering there are often months between first contact and order.

Question 6

Do you work for competitors in my industry at the same time?

Accepted Answer

That can happen, and we say so openly instead of dodging the question. We specialise in industries, so within one industry we serve several clients. As a rule we separate projects regionally so that target groups do not overlap. We cannot promise complete freedom from overlap, so we do not claim it. If exclusivity matters to you, raise it before the project starts and we will look at your specific target market.

Question 7

What happens if a meeting does not take place?

Accepted Answer

If a meeting falls through because the contact cancels or does not show up, we book a new one. That is part of the campaign and is not charged separately. We also document the reasons for cancellations, because they often say more about the target group than the meetings that did happen.

In machinery, cold calling usually ends at reception. Ours does not.

The facts, short and evidenced.

Three reasons standard outreach fails in machinery.

Reception is not a target group

Products that need explaining do not tolerate an off-the-shelf script

Long cycles punish unsystematic follow-up

What we do differently from a call centre.

Target account list

Industry-trained outreach

Qualification

Handover

Telemarketing for machinery, answered honestly.

5 meetings in 4 weeks.
Or 50 % back.

Does that fit your sales?