The best offer is worth nothing if they just renewed.
In commercial cleaning the need is never open. It is covered until a contract runs out. So what decides here is timing, not the argument. And timing only happens if someone keeps asking when the next decision is due.
The need is covered. Until it is not.
For most of the contract term your offer is simply not a topic, however good it is. It becomes interesting only when a renewal, trouble with quality or a site move opens the view. Miss that window and you wait a year for the next one. That is why we do not book in waves here but continuously, so that you are present inside the window instead of after it.
Almost every company already has someone
Cleaning and facility services are not a need that appears suddenly. It is always already covered. Your conversation therefore never starts at zero, it starts at an existing provider people have settled with.
The offer is comparable, the trust is not
Prices per square metre can be put side by side, reliability cannot. Whoever leads with price becomes the comparison quote that improves the incumbent's negotiating position, and nothing else.
Call too late and you wait a year
There are often twelve months between two decision points. A perfectly run conversation four weeks after the renewal achieves nothing. Visibility at the right moment beats any argument at the wrong one.
Do not persuade. Be there when they decide.
- Step 1
Properties, not addresses
We build the target list by property type, floor space and region: an office complex needs a different conversation than a production hall.
- Step 2
Ask about the term
In the conversation we clarify early when the current contract runs out. That is the single most important piece of information in this industry.
- Step 3
Follow-up instead of ticking off
Companies outside the window are not closed, they go back into follow-up on a date, so that the next call happens in the right month.
- Step 4
Handover with the trigger
With every meeting you get why the conversation is happening now: an expiring contract, trouble with quality, a new site.
49 meetings. Three months.
CleanPro24 GmbH wanted to win new customers predictably, but their own cold calling led nowhere: the relevant decision-makers were barely reachable through classic sales channels. TMI took over research, outreach and appointment setting.
- qualified meetings in 3 months
- 49qualified meetings in 3 months
- new customers with follow-up orders
- 15new customers with follow-up orders
- average order value
- 26,400 €average order value
„TMI delivers more than meetings: qualified conversations with the right decision-makers. The partnership is now a fixed part of how we win new customers.“
At Telemarketing International, the facility management and commercial cleaning cluster covers cleaning, facility management, security services and textile services.
For CleanPro24 GmbH, TMI booked 49 qualified meetings in three months, from which 15 new customers with follow-up orders emerged.
The average order value with those new customers was 26,400 euros.
The contact rate on the phone rose from 12 to 31 percent across the evaluated campaigns (Insight Report 2025).
Because decisions here hang on contract terms, TMI books meetings continuously in this industry instead of in campaign waves.
Figures from 28 evaluated campaigns, June 2024 to June 2025. Request the Insight Report 2025 for free.
What building service providers ask us first.
Read enough? Put us to the test.
5 meetings in 4 weeks.
Or 50 % back.
TMI TestDrive is the entry point without a contract term: four weeks of cold outreach by our team, bookable once per company. You judge us on the result, not on the promise.
- Fixed price, one-off
- No contract term
- Once per company
When does the next contract run out?
That is exactly what we find out for you. Answer a few questions about your target group, your region and your pace. We configure your individual solution from that. Your industry is already selected.