What does B2B appointment setting cost per month?

There is no blanket figure for that, and that is not an evasion but the honest answer. The price depends on how hard your target group is to reach, how senior the callers have to be, how many meetings you need at what pace, and how demanding the preparation is. A regional facility services provider and a software house addressing CISOs in corporate groups are therefore far apart. In the configurator you answer a few questions, and we put together your individual solution with the matching terms.

Why do you not publish a price list?

Because a price list would suggest a uniformity that does not exist. The right solution follows from industry, target customers and pace, that is from factors which differ noticeably from company to company. Instead of pressing you into a standard tier, we clarify in the configurator what fits you. The only exception is the TestDrive: a time-limited entry at a public fixed price, so that the risk-free first step can be priced without the configurator.

Do you pay per meeting or per month?

With us per month, as a retainer. The reason lies in what you get: not individual meetings, but a complete sales service: target account analysis, industry-specific script, phone outreach, qualification, handover and continuous optimisation. The meeting is the result of that work, not the product. So you pay for the work that leads to the meetings, not for the meeting line item.

What does the entry cost?

The TestDrive costs 2,900 euros as a one-off fixed price for four weeks, with no obligation to continue. At least five qualified meetings are promised; if it comes to fewer, you get half of the investment back. That is the only publicly stated price, because the risk-free entry is deliberately meant to be priceable without the configurator.

From when does outsourced appointment setting pay off at all?

As a rule of thumb from an average order value of around 5,000 euros, especially where a first order turns into recurring business. Below that the calculation can still work but has to be checked more closely. Equally important: someone in the company has to be able to actually take the booked meetings. Appointment setting does not replace a sales team, it supplies one.

Is a cheaper provider not the better choice?

That depends on what you are comparing. A provider selling meetings by the piece delivers you meetings, nothing more. With an outsourced sales service you pay for the work behind them: the right target group, the trained approach, the qualification, the handover. A cheap meeting with the wrong contact or without real interest costs you more in the end, because your most expensive resource is lost on it: your sales team's time.

Guides · Basics

What does telemarketing cost?

Mehmet Okur · Managing DirectorPublished on 26 July 2026Updated on 5 August 2026

The honest answer is: it depends. Not as an evasion, but because serious B2B telemarketing has no list price. The price follows from a few factors. Which ones they are, which billing models exist and from when it pays off.

Two colleagues at a meeting table go through a printed sheet together, an open laptop beside them.

What determines the price

No list price. The price follows from these factors.

Reachability of the target groupThe harder the decision-makers are to reach, the more effort per meeting.
Seniority of the callersFrom the caller pool to a dedicated senior caller for hard-to-reach decision-makers.
Number of meetings and paceHow many qualified meetings you need, and in what period.
Preparation and setupTarget account analysis, industry-specific script and caller briefing before the start.

There is a fixed price in exactly one place: the TestDrive, the time-limited entry at a fixed price. For everything else the configurator puts these factors together into your individual solution, without a sales pitch.

At a glance

There is no list price for B2B telemarketing; the price depends on how reachable the target group is, the seniority of the callers, the number of meetings and the preparation effort.
Telemarketing International does not sell individual meetings but a complete sales service: from target account analysis to handover. It is billed as a monthly retainer, not per meeting.
The only publicly stated entry price at Telemarketing International is the TestDrive: a fixed price of 2,900 euros for four weeks, with at least five qualified meetings promised.
If it comes to fewer than five meetings, the client gets half of the investment back (TestDrive guarantee).
Outsourced appointment setting usually makes economic sense from an average order value of 5,000 euros, especially where first orders turn into recurring business.

What the price covers

You are not buying meetings. You are buying a sales department.

The monthly price does not pay for individual meetings, it pays for a complete, outsourced sales service. The meeting is the result of that work, not the product. This is what is in it:

Target account analysis & ICP

We define the ideal customer with you and research the target list before the first call goes out.

Script & objection handling

An industry-specific call guide built from your sales knowledge, sharpened continuously during the campaign.

Phone outreach

Personal outreach to the right decision-makers by industry-trained callers.

Qualification & handover

Every meeting is documented in line with the GDPR and handed to your sales team with call notes.

Quality control & optimisation

AI-supported checks on the conversations and continuous improvement of the campaign over the term.

That is why we bill monthly and not per meeting: you pay for the sales work that leads to the meetings.

The one fixed price

One number we can name.

Exactly one price is publicly fixed: the TestDrive. Four weeks, 2,900 euros fixed price, with no obligation to continue, and at least five qualified meetings promised. If it comes to fewer, half of the investment goes back. That way the risk-free entry can be priced without you having to commit first.

For ongoing work there is deliberately no price list. What fits you depends on industry, target customers and pace. So in the configurator you answer a few questions, and we put together your individual solution from them, including the matching terms. No sales pitch, no price list up front.

Common questions

On price and billing.

TMI TestDrive

Read enough? Put us to the test.

5 meetings in 4 weeks.
Or 50 % back.

TMI TestDrive is the entry point without a contract term: four weeks of cold outreach by our team, bookable once per company. You judge us on the result, not on the promise.

See the TestDrive

Fixed price, one-off
No contract term
Once per company

What does it cost for you?

Answer a few questions about your sales. We configure your individual solution with the matching terms from that. Two minutes, no sales pitch.

Next: What is B2B appointment setting? · The TestDrive in detail · The four solutions